Let's protect the beautiful and rich sea and spread the charm

-Preserve the beautiful and rich sea and spread the charm of the sea!Together with those who love the sea! ~

"People gather in the beautiful sea" and "When viewed from the sea, the land is a single landscape with no borders between towns and cities." The LOVE OCEAN project started in 2021 to protect and connect “people to people,” “sea to town,” and “town to town.”The 13 cities and towns from Miura to Yugawara on the coast of Kanagawa Prefecture, which surround Sagami Bay, are called the "Shonan Coast", and we are aiming for wide-area regional revitalization centered on the environment and tourism.In addition, we are expanding the community and network of people who love the sea, hoping that the LOVE OCEAN project will spread throughout Japan, which is surrounded by the sea.
[G20 and LOVE OCEAN collaborate! ]

|Latest information

>>The latest information is posted on LINE.If you have not yet registered as a friend, please register below.

◆LINE friend registration◆

>>"Everyone's consciousness changes the future! Questionnaire"
After the end of the "4th LOVE OCEAN", we will report on the contribution to the environment of everyone who supports LOVE OCEAN on our website, etc.
Please let your acquaintance know so that as many people as possible can participate.

◆Answers to the questionnaire are here◆
Click here to download the flyer


|Contained content

|Let's participate in the coastal digital stamp rally!

During the LOVE OCEAN period, we are also holding an event where you can collect stamps by visiting checkpoints while participating in each content. We hope that you will rediscover the charm of the Kanagawa coastal area while doing SDGs actions.Please aim to conquer all the stamps.

Guidance on how to obtain from LINE

▶ Checkpoint map

*This map shows the locations of checkpoints and is not linked to the "Spot Tour".Please note.

|Issuance of Volunteer Certificate

If you need to issue a volunteer certificate among those who participated in the "Riviera Shonan Beach Clean", please ask the staff on the day.We will send the data of the certificate with your name to your registered address at a later date.

*Please take out volunteer insurance by yourself in case of emergency.


[1st] December 2021 (12 cities, 3 coasts)
Beach cleaning caravan on 3 cities and 3 coasts of Hayama Town, Zushi City and Kamakura City, more than 300 people participated in each coast despite the cold winter.The symposium was so popular that there was standing room, and an energetic talk session was held. (1 participants for the whole day)

Key Participants in Beach Clean:
Residents of each municipality / Coastal organizations / Mayor of Yamanashi Town, Hayama Town / Mayor of Kirigaya City of Zushi City, city hall staff / Mayor Matsuo of Kamakura City, Deputy Mayor Senda, city hall staff / Ocean adventurer Mr. Shiraishi / Former captain of the Japan national rugby team Mr. Hirose / Model/Actress Ms. Nishiuchi etc…
Symposium speakers:
Female fisherman / Mr. Isobe of JAMSTEC / Mr. Shiraishi / Model and actress Mr. Nishiuchi / Mr. Kotsubo Fisheries Cooperative Association Mr. Otake / Mr. Suzukiya Co., Ltd. Mr. Nakamura / Former captain of the Japan national rugby team Mr. Hirose / Professional skier Mr. Miura / Zushi Marina Yacht Club Namikawa Mr. / JSAF Mr. Nakamura / Children of Japan Maritime Academy

[Second] June 2 (2022 cities, 06 coasts)
Miura City, Yokosuka City, Hayama Town, Zushi City, Kamakura City, and Fujisawa City have expanded to 6 municipalities and 6 coastal beaches!
The symposium will be held in two parts.Part of the discussion will be held from the perspective of local and luxury with the theme of "thinking about the future from the sea."In the second part, the "R Next Summit" was held to commemorate the launch of the Gen Z support community "R Next".

Key Participants in Beach Clean:
Residents of each municipality/Coast-related organizations/Miura City, Deputy Mayor Hoshino・City Hall staff/Yokosuka City, Manager Miyagawa, Management Planning Department, Environment Department Manager Yamaguchi, City Hall staff/Hayama Town, Yamanashi Town Mayor, City Hall staff/Zushi City, Kirigaya Mayor ・City Hall Staff/Kamakura City Mayor Matsuo・Deputy Mayor Senda・City Hall Staff/Fujisawa City Deputy Mayor Miyaji・City Hall Staff etc…
Symposium speakers:
Mr. Nagano from JAMSTEC / Mr. Sato from Diving Shop NANA / Mr. Hayama from Fujisawa Fishery Cooperative / Mr. Otake from Kotsubo Fisheries Cooperative / Mr. Takiguchi from Kanagawa Fisheries Technology Center / Mr. Inaba from SYL Japan / Mr. Tomita from Japan Sailing Federation / Mr. Takahashi from Zushi Marina Yacht Club / Mr. Ohno from Hayama Marina Yacht Club / Mr. Ito from FEE Japan / Mr. Kobayashi from Sasakawa Peace Foundation / Winners of the 2nd Riviera SDGs Manga Award

[Part 3] November-December 2022 (11 municipalities and 12 coasts)
Miura City, Yokosuka City, Hayama Town, Zushi City, Kamakura City, Fujisawa City, Chigasaki City, Hiratsuka City, Oiso Town, Ninomiya Town, Odawara City, Manazuru Town, and Yugawara Town. "Riviera Shonan Beach Clean" was carried out over four days. In addition to providing information on the beach conditions of the coasts of 13 municipalities to JAMSTEC's marine litter research, we also used "town coins" as an initiative to revitalize the local economy by "connecting the sea and the city."As a measure against isolated areas in the event of a disaster, there is also the "Marine Disaster Prevention Drill -From the Beach to the Beach-" that transports people and goods to neighboring towns, and the "Marine Goods Transport Training -From the Sea to the Beach-" in collaboration with the Coast Guard Department. It was carried out under the supervision of beach cleanup participants.

At the symposium on the sea, we discussed "the future from the sea" from various perspectives, from the environment to finance, with experts on the sea.
(Excerpts from the symposium: 3rd LOVE OCEAN report, blue carbon belt concept, current state of seashore denudation in fishing grounds, seaweed bed restoration as countermeasures against seashore denudation and blue carbon, charm of Sagami Bay told by sailors (wind, waves, currents) , SDGs including oceans and finance)

Main beach cleanup participants:
Residents of each municipality/Coast-related organizations/Miura City Deputy Mayor Hoshino, city hall staff/Yokosuka City Management Planning Department Manager Miyagawa, city hall staff/Hayama Town Yamanashi Mayor, city hall staff/Zushi City Kirigaya Mayor, city hall staff/Kamakura City Mayor Matsuo, city hall staff / Fujisawa City Environment Department Counselor Abe, city hall staff / Chigasaki City Mayor Sato, city hall staff / Hiratsuka City Urban Development Department Manager Tanaka, city hall staff / Oiso Town Deputy Mayor Miyakoshi, city hall staff / Ninomiya Town Mayor Murata City Hall Officials / Odawara Mayor Moriya, Deputy Mayor Tamaki, City Hall Officials / Manazuru Town Mayor Matsumoto, City Hall Officials / Yugawara Town Mayor Tomita, City Hall Officials / Yokosuka Coast Guard Department Yokosuka Port Mayor, Mr. Ikeda, etc...
Symposium speakers:
Governor Kuroiwa, Kanagawa Prefecture / Mr. Adachi, Union Securities Advisors Co., Ltd. / Mr. Inaba, SYL Japan Co., Ltd. / Mr. Imai, Kanagawa Fisheries Association / Mr. Otake, Kotsubo Fisheries Cooperative Association / Mr. Takiguchi, Mr. Kinoshita, Kanagawa Prefectural Fisheries Technology Center / Ocean adventurer Mr. Shiraishi / Kanagawa Prefectural Federation of Fisheries Cooperatives Mr. Takahashi / Mr. Watanabe Sasakawa Peace Foundation

Learn more
See other past sustainable events

Concept: "Protecting the beautiful and rich ocean and connecting 'people to people'"
Vision: A regional revitalization model that transcends the framework of cities and towns "Sustainable urban development from the sea"
Keyword: beautiful sea attracts people

The ocean sustainable event “LOVE OCEAN”, which is held as part of the “Riviera SDGs Festival”, is transmitting [thinking about the future from the ocean]. "4th LOVE OCEAN" continues from the 3rd, 13 cities and 13 coasts throughout Kanagawa Prefecture (Miura, Yokosuka, Hayama, Zushi, Kamakura, Fujisawa, Chigasaki, Hiratsuka, Oiso, Ninomiya, Odawara, Manazuru, Yugawara) Beach clean up!We will carry out "Riviera Shonan Beach Clean" with many people such as local residents, organizations, local governments, companies, tourists, runners, cyclists.Furthermore, this time, in collaboration with a marine event that Riviera is involved in, we also picked up garbage from the sea to reduce the amount of garbage floating on the surface of the sea. From May 13th to June 18th, we will consider the future from the sea, and on the final day, the 18th, we will hold a "Sea Symposium" with experts on the sea.

|Thoughts and wishes for LOVE OCEAN

●I want to protect the beautiful sea!
● Let's create a network and community that connects people who love the sea!
Local residents, organizations, companies, local governments, fishermen, people engaged in sea work and tourism, tourists, marine sports (surfing, SUP, boat & yacht, jet ski, fishing, etc.) athletes and enthusiasts, land sports to those who enjoy walking
● “People gather around the beautiful sea.” Protect the environment that is directly linked to our lives and industries, and revitalize the local economy!
●Let's build a sustainable city from the sea through a regional revitalization model that transcends the boundaries of municipalities by connecting people and people and governments!

|Recruitment of partner companies and organizations

We, the Riviera, have designated the Miura-Yugawara area surrounding Sagami Bay as the "SHONAN Coast" to protect the beautiful sea and to revitalize the region. We carry out and disseminate sustainable activities.
We are looking for partners, participating companies and organizations to implement the "4th LOVE OCEAN".
By participating in this event, you can promote your company's sustainable initiatives.

[Contact Us]
| Management

Riviera SDGs Action Executive Committee (NPO Riviera Future Creation Project)

Riviera Resort Co., Ltd. / Riviera Tokyo Co., Ltd. / Japan Marine Academy

Ministry of the Environment / Ministry of Land, Infrastructure, Transport and Tourism / Kanagawa Prefecture / Zushi City / Kamakura City / Hayama Town / Miura City / Yokosuka City / Fujisawa City / Chigasaki City / Hiratsuka City / Oiso Town / Ninomiya Town / Odawara City / Manazuru Town / Yugawara Town / Kanagawa Coastal Beautification Foundation / Japan Volleyball Association / Kanagawa Rugby Football Association / Japan Sailing Federation / Kanagawa Shimbun / TV Kanagawa / Japan Disaster Medical Assistance Organization (JVMAT) 

NPO corporation NAZe * Shichirigahama


Winfield Japan Co., Ltd.

Asahi Breweries, Ltd.

Seikosha Co., Ltd. / JTB Co., Ltd.

|About Blue Flag

“Riviera Zushi Marina” is the first in Asia to acquire international environmental certification “Blue Flag” marina certification (April 2022)

The Blue Flag is the world's oldest international environmental certification headquartered in Denmark.

Click here for "Blue Flag" details
|Riviera Future Creation Project

Since 2006, the Riviera Group has been focusing on efforts to create a prosperous future and promoting the SDGs.