NO OCEAN, NO LIFE! You'll love the sea of ​​Shonan even more!

-Preserve the beautiful and rich sea and spread the charm of the sea!Together with those who love the sea! ~

"People gather in the beautiful sea" and "When viewed from the sea, the land is a single landscape with no borders between towns and cities." The LOVE OCEAN project started in 2021 to protect and connect “people to people,” “sea to town,” and “town to town.”The 13 cities and towns from Miura to Yugawara on the coast of Kanagawa Prefecture, which surround Sagami Bay, are called the "Shonan Coast", and we are aiming for wide-area regional revitalization centered on the environment and tourism.In addition, we are expanding the community and network of people who love the sea, hoping that the LOVE OCEAN project will spread throughout Japan, which is surrounded by the sea.

▼If you would like to participate, please register as a friend on the official LINE and apply▼

◆LINE friend registration◆

|Latest information



Concept: "Protecting the beautiful and rich ocean and connecting 'people to people'"
Vision: A regional revitalization model that transcends the framework of cities and towns "Sustainable urban development from the sea"
Keyword: beautiful sea attracts people

Riviera began working on marinas about 20 years ago, and after experiencing climate change firsthand while out on the water every day, he began environmental conservation activities. In 2006, we launched the "Riviera Future Creation Project," and all employees are working on the three pillars of "environment," "education," and "health and medical care (well-being)." As part of this, the ``LOVE OCEAN Project'' was launched in 3 with the aim of ``protecting the beautiful and rich ocean and disseminating the charm of the ocean'' for the future of the earth and children. Through sustainable activities such as environmental conservation activities, we are connecting people, people, the sea, and the city to a wide area, and as part of regional development that considers the sea with the environment and tourism at its core, we have created an environmentally friendly seaside area as the ``LOVE OCEAN Area.'' We are promoting blue economy and sustainable tourism through area branding (increasing the value of a wide area by giving it regional meaning).
In addition, with Riviera Zushi Marina becoming the first in Asia to receive the international environmental certification "Blue Flag" marina certification in 2022, we will use Europe as an example to demonstrate that coastal environmental initiatives will have a major impact on tourism. The keyword of LOVE OCEAN is ``People gather around the beautiful ocean.''
“LOVE OCEAN”, which started in December 2021 in three cities and towns in Kanagawa Prefecture (Zushi, Hayama, and Kamakura), is now in its fifth year. Aiming to ``revitalize the environment and wide-area regional economy by thinking from the sea'', we have worked together with many people who love the sea regardless of their position to co-create, and currently there are 12 cities and towns along the Kanagawa coast (Miura, Yokosuka, Hayama, Zushi, Kamakura, Fujisawa, Chigasaki, Hiratsuka, Oiso, Ninomiya, Odawara, Manazuru, Yugawara), and the area is expanding each time. We will continue to take on various challenges by taking advantage of the community that surrounds Sagami Bay and which allows for wide-area cooperation.

|Thoughts and wishes for LOVE OCEAN

●I want to protect the beautiful sea!
● Let's create a network and community that connects people who love the sea!
Local residents, organizations, companies, local governments, fishermen, people engaged in sea work and tourism, tourists, marine sports (surfing, SUP, boat & yacht, jet ski, fishing, etc.) athletes and enthusiasts, land sports to those who enjoy walking
● “People gather around the beautiful sea.” Protect the environment that is directly linked to our lives and industries, and revitalize the local economy!
●Let's build a sustainable city from the sea through a regional revitalization model that transcends the boundaries of municipalities by connecting people and people and governments!

|Issuance of Volunteer Certificate

If you need to issue a volunteer certificate among those who participated in the "Riviera Shonan Beach Clean", please ask the staff on the day.We will send the data of the certificate with your name to your registered address at a later date.

*Please take out volunteer insurance by yourself in case of emergency.

|Recruitment of partner companies and organizations

We, the Riviera, have designated the Miura-Yugawara area surrounding Sagami Bay as the "SHONAN Coast" to protect the beautiful sea and to revitalize the region. We carry out and disseminate sustainable activities.
We are looking for partners, participating companies and organizations to implement the "4th LOVE OCEAN".
By participating in this event, you can promote your company's sustainable initiatives.

[Make a donation]

[Sponsor as a company]
If your company is considering sponsoring or supporting us, please contact us below. The person in charge will give you a detailed explanation.

| Management

Riviera Future Creation Project

Co-sponsor: Riviera Resort Co., Ltd./Riviera Tokyo Co., Ltd./Blue Carbon Belt Riviera Research Institute/Japan Oceanographic Academy

Kanagawa Prefecture / Toshima Ward / Miura City / Yokosuka City / Hayama Town / Zushi City / Kamakura City / Fujisawa City / Chigasaki City / Hiratsuka City / Oiso Town / Ninomiya Town / Odawara City / Manazuru Town / Yugawara Town / Japan Volleyball Foundation Association / Tokyo Chamber of Commerce and Industry Toshima Branch / Oiso Town Chamber of Commerce and Industry / Chigasaki Chamber of Commerce and Industry (partially applying) *Toshima Ward sponsorship is only available on 6/8

Riviera SDGs Action Executive Committee

|About Blue Flag

First in Asia! “Riviera Zushi Marina” receives international environmental certification “Blue Flag” marina certification (2022/2023)

The Blue Flag is the world's oldest international environmental certification headquartered in Denmark.

Click here for "Blue Flag" details
|Riviera Future Creation Project

Since 2006, the Riviera Group has been focusing on efforts to create a prosperous future and promoting the SDGs.