5rd LOVE OCEAN

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Concept: "Protecting the beautiful and rich ocean and connecting 'people to people'"
Vision: A regional revitalization model that transcends the framework of cities and towns "Sustainable urban development from the sea"
Keyword: beautiful sea attracts people

Riviera began working on marinas about 20 years ago, and after experiencing climate change firsthand while out on the water every day, he began environmental conservation activities. In 2006, we launched the "Riviera Future Creation Project," and all employees are working on the three pillars of "environment," "education," and "health and medical care (well-being)." As part of this, the ``LOVE OCEAN Project'' was launched in 3 with the aim of ``protecting the beautiful and rich ocean and disseminating the charm of the ocean'' for the future of the earth and children. Through sustainable activities such as environmental conservation activities, we are connecting people, people, the sea, and the city to a wide area, and as part of regional development that considers the sea with the environment and tourism at its core, we have created an environmentally friendly seaside area as the ``LOVE OCEAN Area.'' We are promoting blue economy and sustainable tourism through area branding (increasing the value of a wide area by giving it regional meaning).
In addition, with Riviera Zushi Marina becoming the first in Asia to receive the international environmental certification "Blue Flag" marina certification in 2022, we will use Europe as an example to demonstrate that coastal environmental initiatives will have a major impact on tourism. The keyword of LOVE OCEAN is ``People gather around the beautiful ocean.''
“LOVE OCEAN”, which started in December 2021 in three cities and towns in Kanagawa Prefecture (Zushi, Hayama, and Kamakura), is now in its fifth year. Aiming to ``revitalize the environment and wide-area regional economy by thinking from the sea'', we have worked together with many people who love the sea regardless of their position to co-create, and currently there are 12 cities and towns along the Kanagawa coast (Miura, Yokosuka, Hayama, Zushi, Kamakura, Fujisawa, Chigasaki, Hiratsuka, Oiso, Ninomiya, Odawara, Manazuru, Yugawara), and the area is expanding each time. We will continue to take on various challenges by taking advantage of the community that surrounds Sagami Bay and which allows for wide-area cooperation.

The LOVE OCEAN project started in 2021 with the cooperation of three cities and towns: Zushi, Kamakura, and Hayama, and has now expanded to 3 cities and towns (13 cities and 8 towns) along the entire coast of Kanagawa Prefecture surrounding Sagami Bay, as well as Tokyo and overseas. It is a wide-area regional economic revitalization model that makes it possible to solve many issues by removing various frameworks that tend to be vertical and bringing together diverse people who share the same feelings for the ocean, the future, the earth, and children. In order to promote marine nature regeneration and regional revitalization beyond regional boundaries, we are building networks and communities in which local governments, companies, organizations, residents, and people outside the region can work together to cooperate.

Following the example of the West Coast (west coast of the United States) and the Gold Coast (Australia), Riviera has named the 13 cities and towns along Sagami Bay (Miura to Yugawara) the "Shonan Coast" and is working on a wide area rather than just one coast at a time. The seaside towns facing Sagami Bay, with a view of Mt. Fuji, have come together as one with the "Shonan Coast" as a symbol, and will consider and solve the regional issues each city and town faces on a broad scale. The Shonan Coast is a small piece on a global scale, but it will grow by branding itself as a wide area where people connect with an environmentally friendly sea.

●I want to protect the beautiful sea!
● Let's create a network and community that connects people who love the sea!
Local residents, organizations, companies, local governments, fishermen, people engaged in sea work and tourism, tourists, marine sports (surfing, SUP, boat & yacht, jet ski, fishing, etc.) athletes and enthusiasts, land sports to those who enjoy walking
● “People gather around the beautiful sea.” Protect the environment that is directly linked to our lives and industries, and revitalize the local economy!
●Let's build a sustainable city from the sea through a regional revitalization model that transcends the boundaries of municipalities by connecting people and people and governments!

Please support our sustainable ocean activities, the "LOVE OCEAN Project."
100% of the donations we receive will not be used for overhead, but will be used to carry out social contribution activities (such as beach clean-ups) to protect our oceans. We look forward to your kind support.
●Your name will be listed on the list of donors on our website. *Your name must be listed if you wish.

We at Riviera have designated the Miura-Yugawara area that surrounds Sagami Bay as the "SHONAN Coast" in order to protect the beautiful sea and to promote regional development.With the core of "environment, tourism, and local economy," we are working to connect people, people, the sea, and the city. We carry out and disseminate sustainable activities in a wide area.
We are looking for partners, participating companies and organizations to implement the "5th LOVE OCEAN".
By participating in this event, you can promote your company's sustainable initiatives.

≪Organizer≫
Riviera Future Creation Project

≪Co-organizer≫
Co-sponsor: Riviera Resort Co., Ltd./Riviera Tokyo Co., Ltd./Blue Carbon Belt Riviera Research Institute/Japan Oceanographic Academy

<<Cooperation>>
Asahi Breweries, Ltd./Winfield Japan Co., Ltd.

≪Sponsorship≫
Ministry of the Environment / Kanagawa Prefecture / Miura City / Yokosuka City / Hayama Town / Zushi City / Kamakura City / Fujisawa City / Chigasaki City / Hiratsuka City / Oiso Town / Ninomiya Town / Odawara City / Manazuru Town / Yugawara Town / Toshima Ward (June 8th only) / Japan Volleyball Association / Chigasaki Chamber of Commerce and Industry / Oiso Town Chamber of Commerce and Industry / Odawara Hakone Chamber of Commerce and Industry / Manazuru Town Chamber of Commerce and Industry / Yugawara Town Chamber of Commerce and Industry (others under adjustment)

≪Secretariat≫
Riviera SDGs Action Executive Committee

■Rainy weather
・Events will proceed even if it is light rain. If heavy weather is expected, we will announce the measures for each event on Facebook (approximately around 3pm the day before).
・If the event is canceled due to unavoidable circumstances (natural disasters such as typhoons, social situations, etc.), we will notify you on Facebook.
■ Other
・Please note that the venue, contents, etc. are subject to change.
・Our staff may take photos and videos inside the venue, and customers may be reflected in them. Please be aware that this information may be published on Riviera's SNS, advertising material, website, and other media introducing the event (TV, website, magazines, etc.).
・Please take out volunteer insurance yourself in case of emergency.